When will things change?

It often seems that most of the literature that is out there today for women holds most of the beliefs of Helen Gurley Brown, former editor in chief of Cosmopolitan magazine in the mid 1960’s. Instead of pointing to the shortfalls of todays society and cultural ideals, most women’s literature gives advice on how to “rework ones identity as a means to upward mobility” (Ouellette). A way to use ones assets and look good doing it. This is the Cosmo girl. Today, just like back in the 1960’s, most womens literature suggests a swap of “female insecurities” for a “future self” which are actually male ideals and visions of what a female should be like. Perhaps in an effort to empower women who may not have grown in a privileged household and had the education they needed or otherwise, the literature has women focused on how to swindle their way into a mans heart through his pants of course. Lucky magazine and allure are just a few examples other than Cosmopolitan that do this.
This is even leaking down to our younger generation in Seventeen magazine as tips on “how to get a guy” and “dress to impress” suggest male ideals of the “perfect women”.
When will things change?

Gloria Steinem mentions in her article on “Sex, lies and advertising”how women were never considered in markets concerning things such as machinery and technology. Men just didn’t think that women were part of their market and when it came to cars, they just concentrated on the “upholstery”. I'm particularly surprised about the lack of interest in advertising in Ms. magazine even though the demographic of readers who were reading the magazine back in the day were people who could actually afford the products. I think the issue was beyond the "complimentary advertising" that the article suggests. I think it has more to do with ideologies and wanting to have editorial control more than anything.
It makes me think about what other literature is out there that is disregarded and shunned by advertisers because of the magazines views. What of African-American magazines? What mysteries lie there?